2 : Nostalgic Memories Accompany Pain
One question is whether nostalgia can help individuals when they experience physical harm, specifically, physical pain. Research by Zhou et al. (2012) began to address this question. These studies showed that participants in a state of nostalgia were able to hold their hand in a bucket of ice water for a longer period of time compared to participants asked to think about an ordinary event. In addition, uncomfortably low temperatures, both experimentally induced and naturally occurring, were associated with greater frequency of nostalgic thought. What is not answered by this work, however, is whether nostalgia can (a) regulate pain more generally, not necessarily associated with temperature; (b) be functional for individuals who suffer from chronic pain; and (c) impact subjective self-reports of pain severity.
2 : Nostalgic Memories Accompany Pain
Study 1 offers initial support for the physical pain-buffering effects of nostalgic reverie. Although no differences in perceived pain severity emerged between the nostalgia and control conditions at baseline, chronic sufferers reported their physical pain to be less severe after recalling a nostalgic (vs. ordinary) event. These findings indicate that, like other psychological resources that help reduce chronic pain (e.g., mindfulness and meditation), nostalgia may provide a form of perceived pain relief.
In light of this work, one question is how or why nostalgia leads to heightened pain resilience. First, prior work has demonstrated that nostalgic reflection increases optimism, self-esteem, positive affect, and perceived social support (see e.g., Sedikides and Wildschut, 2020). These same variables have been found in the health literature to reduce the pain experience (e.g., Affleck et al., 2001; Strand et al., 2006; Sturgeon and Zautra, 2010). Second, nostalgia may play a motivational component, fostering beliefs that one can achieve goals when reminiscing about the past (see e.g., Sedikides and Wildschut, 2020). In this way, participants may have responded to the nostalgia prime with a motivation to reframe their painful experiences in a less noxious way. Future research should test these and other possible explanations for the mechanism by which nostalgia reduces pain.
Importantly, we are not recommending nostalgia as an initial treatment or a substitute for other interventions when serious medical attention is required. Our manipulation did not actually treat the source of pain or alleviate an underlying condition; rather, it helped people manage the discomfort they felt. Whereas nostalgic thought may have tangible, physiological outcomes, much more research is needed before making claims about it as a viable treatment option. For instance, although our participants were blind to treatment conditions (i.e., nostalgia vs. control), work should be done wherein individuals are privy to the possibility of nostalgia as a pain reducing intervention. Before practitioners can legitimately recommend or use nostalgia among patients, we need to know how it affects pain resilience when people are aware of its purpose.
Finally, the current studies focused on the immediate benefits of nostalgia on pain reduction; however, future research should test its capacity to provide more long-term relief. To consider it a legitimate method of treatment for chronic sufferers, it is important to measure the duration of nostalgic thought and to test ways to revisit nostalgia over time to gain the most effective outcomes. Relatedly, a direction for future research is to examine carryover effects from reduced pain following thoughts of nostalgia with respect to psychological, emotional, and social health. Given the detrimental effects of chronic pain on many aspects of life, it would be valuable to test how diminished physical pain could improve individual outcomes, such as mood, life satisfaction, and meaning in life.
Dr. Batcho: It is not yet clear why some people are more prone to nostalgia than others. Research suggests, however, that more nostalgic individuals tend to feel emotions more strongly. In general, nostalgic people are not happier or sadder than less nostalgic people, but they feel emotions more intensely. What role, if any, childhood experiences play in proneness to nostalgia has not yet been determined. Some research suggests that nostalgic individuals have more positive feelings toward the past and remember feeling more positive emotions as a child. Childhood events themselves seem to be less strongly related to later nostalgia than how a child felt about the events. It is not the number of parties, gifts or awards, but the extent to which a child felt happy, proud or loved. It could be that people who are more socially connected early in life are more likely to become nostalgic. But just as holidays can remind some people of happy childhood experiences, they can also remind other people of unpleasant ones. If holidays were associated with greater stress, family discord or unhappiness, an individual might well avoid painful memories by creating new holiday traditions.
ABSTRACT - A set of 164 experience descriptions provided by 62 individuals is used as the basis for an examination of common themes and subjects for nostalgic reflection. Family and home serve as potent stimuli for nostalgia, but a wide variety of other persons, objects, and events were also mentioned by the respondents. Objects and events (such as birthdays, holidays, and reunions) tend to evoke strong memories of the people associated with them. As has been suggested in previous studies, childhood and adolescence appear to be particularly fertile periods for nostalgic meditation. Memories of sights, smells, and tastes are recalled in the descriptions. Both personal and historical nostalgia were elicited and a range of emotional responses are evident in the descriptions.
Nostalgic marketing is to share a common experience of person who have the common memories to be resonating with consumers, but the experience may be differ from times and regional characteristics. Each generation has its unique symbols on the nostalgic memories, and different people have different needs to fulfill. In response to these characteristics and needs, the target group of nostalgia marketing can be divided into the following categories:
Experienced old people. In general, people of older mental age tend to be more nostalgia. Especially in the retirement phase of the elderly, there is no learning, career and family problems, they were in a relatively stable stage, there is more time to think and remember the past. At the same time, the accumulation of the vicissitudes of life in the elderly, there are deep feelings of life, their way of thinking and doing things have been fixed for the previous form, when they could not understand or adapt some of the phenomena of modern society, they will be in their own memories and have their own way to solve the problem, and they also bringing back memories of people and things with their contemporaries. So they like to use some of the old things they ever used when they were young, such as friendship cream, traditional shopping bags. More than that, advertising can also use the old streets, old folks and other scenes evoke memories of the elderly on the previous experience, in order to achieve nostalgic marketing purposes.
Collective nostalgia refers to a group of shared same memory, in its capacity as an entry point for marketing, promotional activities undertaken nostalgia can play a good role in marketing. In some time the popular things are quiet, after a very long period of time, they may well be popular again, which is a popular emotional and full of memories. For example, Viking, Transformers, Black Sergeant, Li Lei and Han Meimei and other classic characters, can cause joint tenderness memories of young people. Though the use of collective nostalgia, you can find and evoke memories of this group together and resonate effect. In order to increase product sales, business can carry out marketing nostalgic design elements. Wedding planning with bike carriage for transportation, dress the bride and groom with the Red Guards, marry the bride with a chair, etc. will all receive unexpected results  .
The app has become a way for its users to paint a clearer picture of themselves, where we categorize our likes and dislikes into trends to reach a better understanding of our own identities. The latest is the "core memory" trend, in which TikTok creators utilize the in-app echo voice effect and overlay it with Dorian Marko's piano track "Cornfield Chase." The combination makes any clip feel more sentimental, nostalgic, and cinematic.
Remember that some people may find it hard to talk or may feel left out if certain topics are discussed. Sharing memories of raising children can spark lively discussion and can bring up some interesting comparisons about how different nationalities approach issues of discipline of children, for example. But people who have been unable to have children or have lost a child may find this a painful reminder of their loss. Knowing individual life stories will be important to ensure that you are aware of potentially difficult topics. 041b061a72